Home Staging is a marketing investment in selling a home. Setting the stage for a higher selling price and a faster sale, Home Staging transforms properties from everyday living spaces into homes that buyers can immediately see as their own.
Recent research shows that the economic benefits of home staging are so compelling that many Realtors now only list homes after they have first been staged for sale. Further, the investment of staging is always less than your first price reduction. For example:
Recent research shows that the economic benefits of home staging are so compelling that many Realtors now only list homes after they have first been staged for sale. Further, the investment of staging is always less than your first price reduction. For example:
| Staged Home | Unstaged Home | |
|---|---|---|
| List Price | $600,000 |
$600,000 |
| Staging Investment | $2,500 |
---- |
| 1st Price Reduction | $0 |
$20,100 (3.4%) |
| Selling Price | $595,000 |
$549,000 |
Research confirms that staged homes:
- Show better than competing homes for sale
- Often sell for a considerably higher price and in substantially less time
- Are "ready-to-sell" and, therefore, are more likely to be shown
- Can be initially offered at a higher price.
